The premium holistic beauty brand, Beauté Library, celebrates the opening of its ninth lifestyle centre in EkoCheras Mall today. They commemorate this special occasion by announcing a new skincare product, the Renewal Oil, along with the launch of ‘Layers of Beauty’ Mother’s Day Campaign to promote this addition to their beauty line-up.
In conjunction with Mother’s Day, ‘Layers of Beauty’ is dedicated to the lovely women in the world, Mothers. which runs deep, is beautifully layered, and delicate to the touch. The name is also an homage to the Renewal Oil which is layered with Béaute Library’s signature Power of Flora, featuring key ingredients like calendula oil, grape seed oil and avocado oil. This light yet nourishing skincare oil is specially formulated to promote the skin’s natural regenerative abilities, keeping it looking smooth and plumped from within.
The founder of Beauté Library – Emily Loo. She is the brain behind all the in-store customised treatments and in-house formulated products development. “This is the first facial oil for our own skincare range, Power Of Flora. It has complex mix of different natural oils. Enriched with antioxidants and essential fatty acid that all our skin need for radiance and glow.”
The campaign comes along with the tagline, “Eternal Beauty is Real.” You can instantly feel the difference of our Renewal Oil on your skin. It promotes a healthy glow by restoring the skin’s barrier moisture level. It will be absorbed so quickly without any feelings of greasiness. Our Renewal Oil aims to restore a healthy glow to your skin.” Emily added.
Wilson Lee, Managing Director of Emax Beauté International Sdn Bhd added, “Since 2011, Beauté Library has grown leaps and bounds. We’re happy to announce for the opening of our EkoCheras outlet today. It is our 9th outlet for Beaute Library’s 9th years in the industry. “Experience the difference” is our vision of the company, We aim to be the pioneer, also our official launch of “7 Days Promise” for the past few month ago. It has created a huge impact and wonderful impression to our customer. With our constant growth of the company, we highly appreciates the recognitions from nationwide & internationally. Some of the Company achievement include having BrandLaureate Awards, Top Asia Award, Golden Bull Award. – All these recognition has leads us to the another milestone.“
Also, He added, “As a fast-growing home grown brand in the beauty industry, our main target is to continue expanding our footprint and subsequently become the number one local beauty brand in Malaysia.”
The announcement takes place at Beauté Library’s most ambitious centre yet; 1,800 sq ft of beautiful space dedicated to holistic beauty, with an emphasis on skincare solutions driven by the Power of Flora, at EkoCheras Mall.